After the impressive December 2022, Real Luck Group has shifted its success into the new calendar year. Most recently, the award-winning betting firm released its report on January 2023, which saw continuation of its strong end of last year, as metrics have outperformed expectations for the month. It disclosed over CA$1.6 million in global betting handle.
Based in Calgary, Alberta, and the Isle of Man, the company is a premium wagering company which provides offers legal, real-money betting, live streams, and statistics on all major esports and sports. It currently operates in more than 80 jurisdictions around the globe and its Luckbox subsidiary was previously named as named Rising Star at the EGR Operator Awards.
Efforts are Paying Off
In its latest report, the award-winning company revealed that in January 2023, it recorded over CA$1.6 million in global wagering handle. In addition to that, monthly revenue spiked by an impressive 110%, while the total first-time depositing players increased by a stunning 182% since December 2022. Its registered player base now is more than 250,000 users.
Meanwhile, for its next initiative, the company has a two-part plan. First, the betting brand intends to up efforts on increasing player value, with total player deposits and global betting handle being the key metrics. For its second portion, its objective would be to create a proprietary technology stack which is expected to be revolutionary for the industry.
Real Luck Group explains that this product would be an ultraquick, live micro-betting platform, and it reckons that it will allow it to boost revenue growth and margins from its B2C operations. It should also position the brand to expand into the competitive B2B market with unique and proprietary products. However, more details should be revealed in the near future.
CEO of the corporation, Thomas Rosander, said that the strong results in January were expected and that they are a fruit of the collective experience of the company’s team from previous occupations. He noted that the company is only seeing about a quarter of the player acquisition channels at its disposal, and is poised that the growth trajectory will resume returning tremendous results.
Important Partners from 2022
Last year, Real Luck Group managed to acquire a series of important partners from the industry to help it expand its operations. In March last year, it signed a partnership with Raketech Group Holding. The latter is a leading affiliate and performance marketing company which added Luckbox on several of its affiliate websites to promote it to the next generation of gamblers.
Then in October 2022, the leading betting brand announced an agreement with Peru’s leading eSports team, Thunder Awaken. This sponsor deal came as a tremendous exposure opportunity for the firm as the team is Peru’s largest professional team with a loyal and expanding fanbase of over 16 million supporters across their full network.
Source: “Real Luck Group Announces Continued Growth in 2023” PR Newswire, February 7, 2023
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