Pragmatic Play, a premier provider of online gaming content to the casino industry, announces that it has expanded its partnership with Flutter Entertainment. As per the new agreement, the supplier will now launch its cutting-edge Live Casino vertical with Flutter’s Paddy Power and Betfair operators, providing further brand exposure for the distributor.
As one of the leading providers of digital casino content to the online gambling scenery, Pragmatic Play boasts an award-winning multi-product portfolio consisting of Live Casino, Bingo, and slot games. All made available through one single API to partner. Every month, the studio produced up to eight new slot games to keep up with the latest trends in the industry.
Adding Live Casino to the Mix
Via the latest partnership between the provider and Flutter, the supplier will now launch its Live Casino catalogue with the company’s Paddy Power and Betfair brands. Players of the operators will gain access to titles such as Sweet Bonanza CandyLand, Snakes & Ladders Live, and Mega Wheel, while the fan-favourite Treasure Island will debut at the end of the month.
In addition to that, Paddy Power and Betfair users will be able to enjoy other casino all-timer titles such as Roulette, Mega Roulette, and Blackjack 14. The gambling giant and the iGaming provider have been partners since 2019, with the studio providing its slot library to the company. But now Live Casino titles have also been added to the content collaboration.
Chief Operating Officer at the supplier, Irina Cornides commented that Paddy Power and Betfair are two of the largest iGaming brands in the UK and have a reputation for delivering standout entertainment experiences. She added that the studio is honoured to integrate its Live Casino selection of games with the operators and make it available to local players.
Andrew Kerr, Head of Gaming at Paddy Power Betfair said that Live Casino is a rapidly expanding vertical for users who seek engaging experience. He also praised the provider for standing out among other brands with its incredible game show products and that the gambling leader is pleased to integrate their Live Casino titles to the offering.
Cementing its Leading Position with More Collabs
In recent times, Pragmatic Play inked even more partnerships across regulated markets to strengthen its pole position as an iGaming provider. This includes a collaboration with Ondiss, which is Argentina’s largest platform and operations operator, providing it with its renowned Slots, Live Casino, and Virtual Sports offerings.
In addition to that, the provider has also recently signed a landmark deal with DAZN Bet in Spain. Via the deal, the supplier agreed to deliver its full-service iGaming solution, providing not only sports betting, and market-leading Slots, Live Casino and Virtual Sports to the operator. Marking a new chapter for the supplier, as the company continues to build toward its goal of becoming the industry’s preferred choice.
Source: “Pragmatic Play Grows Flutter Deal with Live Casino Products” Pragmatic Play, December 5, 2023
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