The eSports scene becomes more vivid with each passing day and this is a visible trend not only in the US but also in Canada. Toronto-based Luminosity Gaming is looking for broader opportunities for development and branching out, which has triggered its new project – the LG Fortnite House in Florida. It also signed a continuous partnership with four eSports gaming influencers that would further boost its popularity online.
Nowadays influencers have taken over the online space and they are on the constant pursuit of more brand deals and collaborations with renowned companies. This is especially true when it comes to Instagram, but the eSports universe also offers opportunities for developing this career. Luminosity Gaming has been on the look for well-known names in the gaming world it could link to its brand and reserve an even better spot in the North America eSports field.
Competitive Video Gaming Heats North America
The four individuals that were welcomed to the buzzing team of Luminosity were players also known as Formula, Kiwiz, Nicks, and Randumb. Such a move is projected to increase the overall popularity of the brand and make it more recognizable to the followers of the four players. following the collaboration announcement, the eSports giant will have influence over a significant crowd reaching almost a million individuals on Twitter.
YouTube is another area that also demands the attention of competitive video gaming enthusiasts ready to watch replays of the most recent live eSports tournaments around the globe. The four of them will be able to influence more than 7 million individuals and increase Luminosity Gaming’s popularity at the end of the day. What is going to make the entire experience even more special is the brand new LG Fortnite House located in Florida.
This house will transform into a gaming hub where the Luminosity team will have the freedom to train, play online, and entertain the millions of competitive video gaming enthusiasts worldwide. Their followers in the US, Canada, and around the globe will have the chance to get an insider’s look into their life at the new house.
- Quarter of All Canadians Compare Esports to Traditional Sports, Report Says
- Montreal Arena Paves Way for Esports Amateurs to World Championship
Esports Influencers Attract More Eyeballs
The month of April saw eager preparation for the Fornite World Cup Finals in New York City, from July 26 to July 28, 2019. This included the addition of more players such as Tyler15, Neferux, Gunfly, Devious, frostyZK, Beehive, Prime, CBASS, and Rasta to the Fortnite roster. The Fortnite World Cup comes with cash prizes of US$30 million drawing professional players.
The wagering opportunity is also there, as enthusiasts could bet on the outcome of a given battle and much more. It could be recalled that this May saw the official announcement that Enthusiast Gaming Holdings plans a merger with Luminosity Gaming’s parent company. Aquilini GameCo and J55 Capital Corp. entered the arrangement guaranteeing a merging of assets eyeing future operation.
As a result of this move, the three entities now have access to additional previously confidential data belonging to each of the parties. Luminosity Gaming boasts some 50 million eSports enthusiasts willing to follow its every move down the road, an advantage Enthusiast Gaming could also benefit from. In addition to that, its database offers a reliable insight into the gaming field’s mentality and fans’ desires when it comes to video competitive gaming.
(No Ratings Yet)
Loading...