Atlantic Lottery Corporation is seeking ways in which players could enjoy more online gaming offerings and stick to the worldwide social distancing recommendations. It is also seeking ways in which it could improve its gaming revenue with the introduction of more betting opportunities, Players can now wager on table tennis tournaments in Ukraine, as well as the Taiwanese league basketball.
Diversifying gaming offerings and keeping players engaged on a regular basis is among the main goals for every Crown corporation overseeing a provincial gaming field. Players turn towards online gaming more often nowadays, due to its convenience and the more free time they have on their hands. The unprecedented situation further fuels this pastime activity and they seek more gaming opportunities.
Worries about the Future
Brick-and-mortar casino venues and gaming halls are in lockdown ever since the middle of March which would inevitably have its effect on the gaming revenue generated. The focus is now on online gaming in its various forms, sports wagering being one of them. Atlantic Lottery Corporation aims to make up for the canceled large sports events this summer with more obscure tournaments.
Some of those include professional Nicaraguan soccer, as well as some golf action part of the Outlaw Tour. Diversifying the palette of wagering opportunities is expected to give good results when it comes to the gaming revenue generated at the end of the fiscal quarter. Jennifer Tulk, Senior Communications Counsel with the Crown corporation, pointed out that many players are drawn to the diversity.
They continue supporting online gaming in its current form, as Atlantic Lottery Corporation has been working hard to meet all expectations. New Brunswick receives an allocation from the gaming leader’s revenue, making the efforts valuable for the community as well as for the players. One of the biggest hits of the past few weeks was the switch-off of video lottery terminals across New Brunswick and the rest of the Atlantic provinces.
Online Gaming Surge
The popular gaming offering is widely spread and many people enjoy it on a daily basis. The overall number of video lottery terminals that are no longer entertaining players amounts to 6,200. They are capable of amassing more than 50 percent of the overall gaming revenue. On a daily basis, this amounts to some CA$1.1 million. At the beginning stages of the gaming lockdown, projections were of a two-week switch off.
A month later, the popular gaming offering is still not operating and the lockdown is expected to last longer. It should also be taken into account that lottery tickets are also impossible at some retail locations, as the Crown corporation seeks better protection for Canadians. They are encouraged to make their ticket purchases online instead of going out and being in the proximity of other people.
Many individuals do not have access to the Internet or fail to make heads or tails of the online platform which has eventually led to a drop in ticket sales. The past couple of Lotto MAX draws witnessed a nearly 50-percent drop in the sales when compared to the sales at the beginning of January. ALC spokesperson Greg Weston confirmed that online registration has increased since mid-March.
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