Pollard Banknote officially expanded its Licensed games portfolio on January 21 2021 by announcing a brand-partnership with the famous arcade games brand – Atari. Allowing Pollard Banknote to further expand their collection with even more diversity. Classical games such as PONG, Centipede, Missile Command, Tempest, and Asteroids will be at Pollard Banknote’s disposal to spice things up for gambling enthusiasts.
Founded back in 1907 Pollard Banknote has transformed into one of the biggest lottery operators for over 60 lotteries from all around the globe. Providing the gaming industry with a great variety of tickets, licensed games, and even online-based games such as mkodo game applications and player-engaging iLottery. Over the years Pollard Banknote has made sure to help gaming operators to keep their players entertained, boost their revenue, and last but not least aid many charitable organizations.
What’s to Come
The arcade games brand of Atari will certainly attract the attention of many lottery enthusiasts and even more casual crowd since many people share fond memories from those games back in the good old days, which many considered as the “golden age of gaming”. Games inspired instant tickets featuring nostalgic bits from fan-favorite games is surely a great move for both sides.
PONG was released back in 1972 and it is considered by many as one of the most successful arcade games in the industry. Then there is Asteroids which is a space-themed game, referred to as one of the most profitable video games ever. Another game from Atari’s most impressive portfolio is the 3D Tempest in which players will have to survive enemy invasions.
According to Pollard Banknote’s Vice President Brad Thompson…
…such collaboration will be an instant success in the gaming industry since those games are highly recognizable by audiences. Mr. Thompson also expressed his excitement over the company expansion of a retro variety of licensed games with the help of the arcade giant Atari.
Pollard’s Banknote Licensed Gaming Team plan to ensure player engagement and great sales, the company offers a complete turnkey program, features of design, programming, printing of special-themed tickets, digital marketing, and POS program. The ambitious cooperation of Atari and Pollard Banknote will certainly appeal to many players across the land and skyrocket the brand value of both.
Never Ending Improvement
Not long ago, Pollard Banknote Limited announced its brand-new expansion – which will be possible with the agreement of purchasing Compliant Gaming LLC in its entirety. Such purchase will greatly enrich Pollard Banknote’s portfolio with the innovative digital pull-tab gaming technology provided by CG LLC. This is yet another prolific undertaking by the Canadian based giant, making 2021 much more anticipated for the gaming fans.
In a rather recent official statement from NeoPollard Interactive LLC, which is a subsidiary of Pollard Banknote organization, the former informed of a brand-new collaboration with Alberta Gaming, Liquor and Cannabis Commission. Its widely believed that such a mutual project will benefit both sides greatly since both companies are always making strides to improve the gaming industry. The main goal of the project is to further improve local betting options in the upcoming years.
Source: « Pollard Banknote Bolsters its Roster of Licensed Games with the Addition of Atari », Cision, January 21, 2021
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