This week, Inspired Entertainment, which is one of the most prominent brands when it comes to delivering iGaming content, announced that it has debuted a new vertical with Loto-Québec. The two entities are long-term partners and now the provider of content, technology, and solutions has launched its first iLottery offering to the Crown corporation’s online offerings.
Inspired Entertainment boasts an expanding portfolio, which includes content, technology, hardware, as well as services for regulated gaming, wagering, and lottery for online and land-based casino operators. Currently, the supplier operates in over 35 jurisdictions and provides gaming systems and content for approximately 50,000 gaming machines across many retail locations.
First Title Now Live
Pharaon Réaction™ is Inspired Entertainment’s first iLottery title that has been made available to play for locals on Loto-Québec’s online gaming portal and its mobile app. The game has been developed exclusively for the Crown agency and its expanding player base, and it combines the Crown’s retail brand with the mechanics of the supplier’s Scarab Treasures™ Interactive game.
President and Chief Operating Officer of the gaming distributor, Brooks Pierce, commented that the company is excited to launch its first entry into the province’s iLottery market. He indicated that Pharaon Réaction is another example of the supplier’s ability to develop customized content for the lottery organization by using mechanics from its top-performing retail and online games.
Mr. Pierce further added that such titles further elevate the company’s iLottery portfolio. He also mentioned that the company and the Crown agency enjoy a longstanding relationship and that they both have extensive experience in the global lottery market. Lastly, he shared that the provider continues to see iLottery as a major potential for growth opportunities, as more and more lotteries adopt it.
Anne-Marie Voyer, Director of Lottery Products & Development at Loto-Québec praised their partner for conducting a tremendous job of including the Crown’s popular retail brands in their digital lottery games. She also said that the distributor has a diverse range of iGaming content which has been received quite well among the Crown’s player base. She is now looking forward to seeing the reaction to the new iLottery offering.
Expanding into More Canadian Territories
Inspired Entertainment has recently achieved one more important milestone in Canada, as the supplier has been approved to join Ontario’s iGaming sector. In April this year, the company got its hands on a gaming-related supplier license by the Alcohol and Gaming Commission of Ontario. Thus, allowing it to offer its full suite of content and technology to other entities in the market.
Also in April 2022, the leading gaming supplier struck an agreement with the Western Canada Lottery Corporation. Through this partnership, the provider will supply an additional 700 Valor™ video lottery terminals in Saskatchewan. The updated version of the cabinet will be delivered to the Saskatchewan Liquor and Gaming Authority to deploy across its retail locations in the province.
Source: “Inspired Live with iLottery”, Inspired Entertainment, June 8, 2022
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