Atlantic Lottery Corporation is enhancing its online gambling content in a partnership with NeoGames S.A subsidiary Wizard Games. Now the latter makes its official debut in the Atlantic region and its titles have proven to be quite popular in the country. The integration has been facilitated through Pariplay®’s innovative Fusion® aggregation platform.
ALC is a state-run organization which is responsible for offering government-regulated and responsible lottery and gambling products in the four Atlantic provinces. The Crown corporation is publicly owned by the four provinces, and via its gaming operations, it returns 100% of its profits to the four Atlantic governments, making life better for their residents.
New Titles are Now Accessible
Wizard Games’ content has already gained massive popularity in other parts of Canada and now its hit titles such as Spirit of Mustang and Flamin’ 7’s are available to Atlantic players. The supplier’s launch of iGaming content in the new region is part of its strategy to become a leading brand across the online gambling markets in Canada.
The debut of NeoGames’ subsidiary is the next step to expand its operations across the country. Currently, the iGaming supplier is also online with the Alberta Gaming, Liquor and Cannabis Commission and has multiple partnerships with tier-one operators in Ontario. In the province, the company touts a B2B gaming license and previously partnered with BetMGM and 888casino.
Benedict McDonagh, Managing Director at the provider commented on the recent Atlantic launch by saying that the company is always looking into upping the bar and entertaining players across the world. In his words, the team is pleased to have its content up and running in Atlantic Canada, and the studio has already enjoyed serious success in North America and Canada.
ALC’s VP, Product, Michael MacKinnon said that the Crown is delighted to adopt content from wizard games, providing an exciting collection of innovative and compelling titles for players to enjoy. He added that the ALC is now looking forward to delivering a plethora of premium titles to its customers and enjoying a successful collaboration with the studio.
Massive Retail Overhaul
In addition to enhancing its online gaming content, ALC is also always on the lookout for bolstering land-based activities for players. In November 2022, the Crown agency inked a Scientific Games to launch the latter’s Wave point-of-sale technology to ALC’s retail network of more than 3,000 locations across the four Atlantic provinces.
The Wave point-of-sale is Scientific Games’ flagship and high-performance clerk-operated terminal. It is designed for ease of use and speed of service, which meets different kinds of criteria for different retail conditions. The agreement followed the provider’s launch of PlayCentral HD self-service kiosks for ALC, which is the first full-player self-service technology in the country.
Source: “Wizard Games takes content live with Atlantic Lottery” Wizard Games, August 21, 2023
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