Pragmatic Play has been quite busy during the summer, as the prominent provider of online gambling content inks another important collaboration. This time, the iGaming entity strengthened its already existing partnership with Betsson Group, by agreeing to supply the latter’s operator, Betsafe, with its widely popular live Roulette but in Spanish.
As one of the leaders in delivering premium content for online gaming, Pragmatic Play boasts an immense portfolio of digital titles which are offered to its many operator partners from all around the globe. The company creates some of the leading Live Casino, Virtual Sports, Slots, and Bingo games for the industry, while also making them available through one single API.
Seeking to Bolster Its Presence in LatAm
Betsafe is poised to expand its operations in Latin America, and the deal with the iGaming supplier, whose titles are quite popular in the region, will vastly support its efforts. The developer’s Roulette comes with the innovative Live Casino customizable brand, allowing adjustments and a dedicated branded environment, giving operators full control over look and experience.
It should be reminded that earlier this year, Betsson Group and the supplier shook hands on another partnership, with the provider debuting Live Casino customizable branding to Betsson’s Swedish operator, Jalla Casino. Meanwhile, the latest partnership and the Live Casino content from the provider will allow Betsafe to keep its titles fresh and offer some of the best titles in the business.
Created back in 2006, the operator has earned a reputation for being one of the most reliable and respected gaming platforms worldwide. It has also captured Nordics and Eastern European markets and is now focusing on Latin America. Additionally, its parent company’s deal with the supplier not only marks yet another partner but will also help it significantly in the region.
Andrea Rossi, Commercial Director of Southern Europe and LatAm at the operator said the studio’s Live Casino customizable branding is already a major hit across the company’s estate and they are glad to see it integrated into Betsafe. The official is fairly optimistic that the players of the operator will hit it off with the new engaging Roulette and is also looking forward to more partnerships in the future.
The Provider is Already Prominent in South America
Over the last couple of months, Pragmatic Play has inked several agreements to cement its top spot as an iGaming supplier in Latin America. One of those was signed and revealed at the start of July 2023 and it was with the Brazilian operator SL7. The distributor delivered its Slots, Live Casino, and Virtual Sports to power up the casino’s iGaming verticals.
In addition to that, in the middle of July 2023, the company also struck a collaboration agreement with JugaMax in Paraguay. Via the agreement, the supplier has now integrated its market-leading verticals, such as slots, Live Casino, and Virtual Sports into the operator’s online offering. Players from both countries have now access to some of the studio’s market-leading titles.
Source: “Pragmatic Play Expands Betsson Partnership with Betsafe Agreement” Pragmatic Play, July 25, 2023
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