Lottery enthusiasts have always drawn the attention of researchers seeking more insights on the way people make ticket purchases and how often they feel like trying their luck. Research Co. decided to look into British Columbia’s lottery habits and highlight any trends that might become evident. Some 58 percent of the locals reported purchasing at least one lottery ticket within the past twelve months.
Many people trust their gut feeling when it comes to gaming opportunities and they make a winning purchase it the right place, at the right time. When all is said and done, this pays out as many of them become eligible for a cash prize often reaching millions of Canadian dollars. Players might have a positive feeling about their lottery ticket, but their expectations are a rather different thing.
Research Co. Sheds Light
Only 21 percent of the British Columbians state they anticipate a jackpot with a lottery ticket purchase. Meanwhile, some 38 percent say that they are after a small prize and this is the general feeling they have when purchasing a lottery ticket. More than 41 percent of the individuals that have participated in the online survey conducted by Research Co. report that they have no expectations when it comes to lottery gaming and they do not expect a jackpot.
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Players across the province are also willing to explore other opportunities of winning big, such as other gambling offerings. Of the people that participated in the survey, some 19 percent explored online gaming with the help of PlayNow.com, the web platform powered by British Columbia Lottery Corporation. Online and mobile gambling are on a rise, as they offer players the chance to gamble anytime, anywhere.
Loto-Quebec has also witnessed increasing online activity thanks to its Espacejeux.com. In the meantime, over the past 12 months, players also explored instant lottery gaming which attracted the attention of 48 percent of the survey participants. Casino locations were also a place of interest for some 36 percent of the lottery players of British Columbia.
Betting is Also Popular
Speaking of in-person gaming at a casino location, more than half of the British Columbians claim that casinos have a positive impact on the host community. Some 61 percent of the individuals reported that casinos are able to attract a crowd of customers to a given area and thus boost other community businesses. They are also able to support the community via gaming revenue allocations, as well as with the creation of new job positions.
Nearly 20 percent of the participants state that casino venues are, in fact, harmful for the players and the communities, as they increase problem gambling rates and criminal activity. Casinos are also commonly associated with increased traffic by many British Columbians. About 67 percent of the locals were also confident that the government should come up with more efficient measures for decreasing problem gambling.
Now that New York launched legal sports wagering, Canadians feel compelled to make a trip south and place their bets in a legal manner. Another more convenient option is betting among groups of friends, as 15 percent of the players between 35 and 54 participate in the bonding activity on a regular basis.
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