Most recently, the prominent provider of sports and eSports wagering and online Casino games Real Luck Group and subsidiary Luckbox have signed a partnership with Raketech Group Holding. The latter is a leading affiliate and performance marketing company, which will now list Luckbox on several of its affiliate websites to promote it to the next generation of gamblers.
The company’s subsidiary Luckbox is a leading next-generation gaming platform that offers regulated real-money wagering, live streams, and statistics on major eSports events. In addition to that, it also comes with premium regular sports betting and iCasino games for both desktop and mobile devices. Its content is live in more than 80 jurisdictions from all around the world.
Attracting Bigger Crowds
Through this latest agreement, Luckbox will be listed on several Raketech-operated affiliate websites, which will be designed to refer players to the platform’s next-generation esports, sports, and casino betting products. The partnership comes on the back of Real Luck Group’s several other major announcements for collaborations with key affiliate marketing networks to attract new players.
Mike Bazzi, who is Head of Affiliates for the gaming platform, commented that their new partner Raketech is one of the best marketing names in the iGaming industry. He said that from his previous roles at the company, he is aware of its proven success rate for improving player traffic. While also adding that the new agreement for the gaming platform is the latest attempt to increase the player base in a data-driven manner.
Luckbox has also informed that it has applied to the Alcohol and Gaming Commission of Ontario to receive a gaming-related supplier license in the province’s new iGaming market. If the provider is awarded such a certificate, it will be able to launch its first-rate iGaming and sports betting products to the province’s large player base.
CEO of the gaming platform, Thomas Rosander, shared that as a Canadian company it is quite important for them to be able to operate on home turf. According to him, the country’s sports betting market is one of immense potential as it could be worth multi-billion dollars in the next five years, and that is why the company must get its hands on a license in Ontario.
Member of the CGA
Last year, in February, Real Luck Group and its subsidiary entities have become official members of the Canadian Gaming Association. The company stated that as an official member of the national trade association it will be able to make a significant step forward and thus build on its offerings while also further advancing the eSports wagering sector.
Applauding Bill C-218 Passage
Then in June, the gaming company congratulated the Canadian federal government on the passage of Bill C-218. The legislation which is also known as The Safe and Regulated Sports Betting Act legalized single-event betting in the country. Back then, Mr. Rosander commented that the passing of the bill is tremendous news for the gaming and iGaming industry in Canada.
Source: “Real Luck Group announces agreement with leading performance marketing firm Raketech Group”, Cision, March 24, 2022
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